Trade promotion policies for KPO companies and their strategies - the case of business consulting firms in Chile

Formative activity equivalent to thesis: Case study to qualify for the degree of Master in International Strategy and Trade Policy.

Abstract

This case study presents a review on the Chilean trade in service policy, and its importance in attracting consulting firms to the country. Presenting the current trade in service policy in Chile, and an analysis of its strategies in the past, it emphasizes the differences between policies considering the changes in the central government. In order to complement the study, an overview on the best practices of the trade in service policies in Colombia, Peru, and South Korea is provided.

Keywords: Trade promotion policies, Service trade promotion, KPO companies, Strategies.